Paloma creates beautiful and personalized handmade bound books using an array of traditional techniques that go from Coptic and Case Binding to Japanese Binding, in an arrange of colors and textures.
It is not about getting a mass production in a short time, but about the magical craft of a unique product carefully and finely elaborated. Paloma believes that a book made by hand is a soul gift that will certainly have a value that goes far beyond the book.
How did you get started? Roquero Rojo is a small business of personalized, handmade bound books that was born in 2011 by The Andes Mountains in Mendoza, Argentina. Growing up in a house surrounded by books, the love for these treasures took root inside Paloma. However, it was not until she started creating books that she discovered about her great-grandmother Angél being a bookbinder herself. By a mysterious will of her ancestors, she was continuing with the family legacy.
What are you currently working on right now or hope to work on in the future? As a self-taught bookbinder, Paloma is always working on perfecting her techniques and creations. Recently she began experimenting with embroidery hence she is now trying to combine these crafts into new art forms.
What do you like to do (or have to do!) when you're not creating the works that you stock in store? When Paloma is away from her studio, she is busy being a mother of plants, creating alchemy in the kitchen or riding her bicycle around the hidden spots in the city and outside of it, too. She is a natural lover of nature, old movies, books and cats.
Open 10am - 5pm Wed to Sat and 10::30am - 2pm Sun 181 High Street, Christchurch, New Zealand